In real estate, first impressions matter. Buyers notice fresh paint and updated kitchens but what matters more is a roof. A roof protects, insulates, stabilizes, beautifies, and adds value to a home…if it’s functioning properly. And a new roof is one of the largest costs to a home if it needs to be replaced, which makes it an essential part of any home sale or purchase – which is why having a trusted roofing partner is essential for every realtor.
The Importance of Roofing in Real Estate Transactions
Whether preparing a home to list, renovating a flip, or guiding clients through a home purchase, we can check the condition of a property’s roof to ensure that it is in good condition. And if it’s not, we’ll provide options to streamline the real estate transaction process and ensure your client makes the most of their sale or purchase.
While often overlooked, much like a trusted inspector, stager, or contractor, a roofing partner adds value to a realtor’s toolkit.
Your roofing partner will provide quick (complimentary) assessments and cost-effective solutions to benefit your client – though the benefits look different depending on whether a realtor represents the seller or the buyer.
How Seller’s Side Realtors Benefit From a Roofing Partner
The goal of a seller’s agent is to maximize value and minimize the roadblocks on the way to closing the deal. The roofing partner can help the selling agent by avoiding sales delays. Book a pre-listing roof evaluation, and your roofing partner can inspect your client’s roof to identify and resolve any issues prior to listing the home. This prevents any last minute surprises during the buyer’s home inspection which can throw a hiccup into the deal.
Additionally, a roof replacement or repairs can provide more equity to the seller in two ways: 1. A roof replacement will increase the property value and 2. If approved through insurance, the replacement can be done with less out-of-pocket costs to the seller. In turn, the new roof will enhance the curb appeal of the home.
Ultimately, for a seller’s agent, a new (well-documented) roof will reduce their time-to-close.
The Buy-Side Advantage
On the flip side, buyer’s agents seek to protect their clients’ investments and strengthen negotiation power. A reliable roofing partner can help home buyers by having a new roof negotiated into the sale of the home.
This new roof provides financial benefits to the buyers, reducing costly capital expenditure of a new roof for the new homeowners. In addition, many insurance companies will provide a better insurance policy for home with new roofs. A newer or well-maintained roof often translates into lower homeowner’s insurance costs, reducing long-term ownership expenses.
Ultimately, a roofer’s input benefits both buyers and realtors: Buyers move forward knowing they won’t face costly roofing surprises in year one of ownership and Realtors benefit from a proactive approach that builds client trust and positions the agent as a true advocate.
How to Get Started
If you’re in the realtor looking for a roofing partner who understands the real estate transaction process, it’s simple to get started: Simply text your listing information to 512-777-1219 and we’ll reach out with next steps. Or you can do an instant roof health check to see if you client’s existing property or potential new home has been affected by storms.
